I’ve said it time and time again; Tumblr has become something of an obsession of mine. As someone who typically utilizes the likes of Facebook and Twitter for business, I like having Tumblr around because it provides, more or less, a release. It’s where I can simply get lost in countless adventures, not unlike how a child can get lost in a playground outside of a school.
To put it simply, Tumblr is an an addiction that I can happily admit to.
With that said, even though I may not utilize it for anything other than leisure, there is a good chance that Tumblr can be incorporated for businesses, whether they are in marketing or not. How can this become done, you may wonder? It’s worth keeping these points in mind if you believe that Tumblr can benefit your brand in the long run.
1. Your content defines your brand.
Many an online marketing firm, as well as other companies which understand advertising in all respects, will be able to tell you about the importance of content. This is especially true for visual content, since people will associate your brand with images, logos, and the like. Fortunately, Tumblr works well in this regard, since the website is all but cemented in the idea of images being the main focus. Throw in the idea of sharing via reblogging and your content will stand out that much more.
2. Tumblr is all about being different.
While it’s not necessarily true to say that Facebook, for example, is regimented, I feel as though there is far more versatility to be seen on Tumblr. The reason for this is because the website thrives on spontaneity. Tumblr is, more or less, an everything-goes kind of platform and this is important if you want your brand to stand out. Chances are that the practices which you have used for Twitter are not going to translate well to Tumblr. As a brand owner, it is up to you to have fun with your message and showcase it in a way that will result in likes and reblogs alike.
3. It serves as a potential breeding ground.
Seeing as how Tumblr is, as stated before, a different kind of networking site, maybe you’d be comfortable in trying out new ideas there. For instance, what if your social media approach has been fairly casual up until this point? You might possess the urge to try something different but it is possible that you feel apprehensive in doing so. Fortunately, Tumblr is useful for this purpose, as you can gauge the reactions of your audience without having to put forth too much of a risk. If your concept proves effective on Tumblr, perhaps it will translate well to Facebook.
About the Author
Rob Sutter works for an online marketing firm located in Bohemia, NY. He graduated from Farmingdale State College with a bachelor’s degree in Professional Communications before becoming involved in the world of social media.
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