Consumers are spending more and more money online in their shopping habits. This can be much more efficient at times. Nothing beats a real brick and mortar establishment though. Being able to try things on and make sure a product is exactly what you want before you buy it is a great thing. With the internet taking over market share though businesses are forced even more than before to capitalize on the opportunities they have once they get a customer into their store.
In-store displays can make a great impact on people’s attentions. End caps and floor displays make up 77% of the displays in a store that grab attention of customers. They are prominently placed and if you’re looking to make someone aware of a deal these are the ways to do it.
Mobile marketing is also becoming more important, even in brick and mortar situations. Having your details easily accessible, such as store hours and location. Allowing free Wi-Fi in your place of business is also a great way to keep people around longer.
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