3 Reasons Why Tumblr Can Help Businesses

I’ve said it time and time again; Tumblr has become something of an obsession of mine. As someone who typically utilizes the likes of Facebook and Twitter for business, I like having Tumblr around because it provides, more or less, a release. It’s where I can simply get lost in countless adventures, not unlike how a child can get lost in a playground outside of a school.

To put it simply, Tumblr is an an addiction that I can happily admit to.

With that said, even though I may not utilize it for anything other than leisure, there is a good chance that Tumblr can be incorporated for businesses, whether they are in marketing or not. How can this become done, you may wonder? It’s worth keeping these points in mind if you believe that Tumblr can benefit your brand in the long run.

1. Your content defines your brand.

Many an online marketing firm, as well as other companies which understand advertising in all respects, will be able to tell you about the importance of content. This is especially true for visual content, since people will associate your brand with images, logos, and the like. Fortunately, Tumblr works well in this regard, since the website is all but cemented in the idea of images being the main focus. Throw in the idea of sharing via reblogging and your content will stand out that much more.

2. Tumblr is all about being different.

While it’s not necessarily true to say that Facebook, for example, is regimented, I feel as though there is far more versatility to be seen on Tumblr. The reason for this is because the website thrives on spontaneity. Tumblr is, more or less, an everything-goes kind of platform and this is important if you want your brand to stand out. Chances are that the practices which you have used for Twitter are not going to translate well to Tumblr. As a brand owner, it is up to you to have fun with your message and showcase it in a way that will result in likes and reblogs alike.

3. It serves as a potential breeding ground.

Seeing as how Tumblr is, as stated before, a different kind of networking site, maybe you’d be comfortable in trying out new ideas there. For instance, what if your social media approach has been fairly casual up until this point? You might possess the urge to try something different but it is possible that you feel apprehensive in doing so. Fortunately, Tumblr is useful for this purpose, as you can gauge the reactions of your audience without having to put forth too much of a risk. If your concept proves effective on Tumblr, perhaps it will translate well to Facebook.

About the Author

Rob Sutter works for an online marketing firm located in Bohemia, NY. He graduated from Farmingdale State College with a bachelor’s degree in Professional Communications before becoming involved in the world of social media.

Photo Credit: http://1.bp.blogspot.com/-dSjfvHiQlDg/UQAcwYxwMmI/AAAAAAAAD58/0u5KwTR4-rQ/s1600/tumblr-logo-rectangle-white-on-blue-839x385px.png

Why Guest Post For Us?

Being a Guest Author on a website is a great way for you to share your message with other people…and of course share other website owners readers, mine in this case…or put more clinically – getting some traffic to your site courtesy of our site.

To find out more about becoming a guest author please click here

Common Internet Marketing Mistakes That Lead to a Failed Campaign

If you’re looking for ways on how startups can save money, online marketing is definitely one of the most effective and cost-efficient ways to promote your business and reach your customers. There’s not one formula for online marketing success, although making a wrong move can easily undermine all your marketing efforts.  Launch an effective online marketing campaign by avoiding the following mistakes:

Lack of Engagement

Although mass media like TV, print, and radio is still used by people, the emergence of new media has changed the way marketers connect with audiences. A lot of Internet marketers fail because they don’t know how to take full advantage of the social media platforms such as Facebook, Twitter, Instagram, and others.

These websites are definitely great tools for reaching a wider audience for lesser costs and a shorter period of time. An individual can be online on his smartphone 24/7, which make possibilities endless for marketers. There is a lot of competition though, which is why to be effective on social media, you need to be innovative, and at the same time, know how to engage with your market.

Not Doing Enough Research

An online marketing campaign, if not backed up by solid research, is likely to fail. You need sufficient market data and information on trends to be able to develop a working strategy and be able to measure results.  Your research should tell you which keywords to use, what types of content your market is looking for, and which online marketing methods are most effective in your industry.

Not Knowing Your Audience

This is a common mistake for rookie marketers. Not knowing your audience will only end up with you wasting resources. You need to take the time to figure out what your ideal customer or audience is looking for. To help you with this, you can use tools such as Google’s Ad Planner and Microsoft’s adCenter Labs. These software helps give you an idea on the demographics and psychographics of your target customer.

Unclear Goals

Without having a concrete goal around which your marketing efforts revolve, you miss out on the bigger picture. You might see some results but you couldn’t be sure if they are sustainable. You marketing plan should have clear objectives, a timeline, and metrics. Your goals would also determine the platforms and tools you should use and how you would use them.

Setting the Wrong Metrics

Online marketers need to set metrics to measure the success of their marketing campaigns. It’s crucial that you determine the right metrics, although this might take some time to test and refine. Your metrics will serve as your blueprint for creating a long-term and sustainable online marketing plan. The metrics should complement your marketing goals. They also need to be realistic in relation to your resources and your capacity.

Taking Learning for Granted

Internet marketing is fast-paced and always changing, which makes the learning process continuous and never-ending. If you find something that works for another company or another brand, it doesn’t mean that the same thing will work for you. This is why Internet marketers need to always be open to learning new things. New tools and techniques are introduced from time to time, and you also need to be aware of those.

Avoid some of the most common mistakes by doing careful study and thorough research of your market, as well as your product. Don’t let your efforts go to waste and ensure that your company resources are maximised to the fullest. You’re most likely to achieve positive results if you know how to set definitive goals, keep up-to-date on the latest trends, know your audience well, engage with them, and never stop learning on the job.

Author’s Bio

Ryan Del Villar is a content strategist for MoneyHero. He also works as a freelance writer for an Online Reputation Management company.

Why Guest Post For Us?

Being a Guest Author on a website is a great way for you to share your message with other people…and of course share other website owners readers, mine in this case…or put more clinically – getting some traffic to your site courtesy of our site.

To find out more about becoming a guest author please click here